The stand for paint manufacturer Lanors was designed by the FORM team for the MosBuil dexhibition, the largest and most prestigious international building and interiors trade show. The task was to creatively introduce the brand’s new color palette.

Moving through the color corridor offers visitors a unique visual experience. A smooth gradient of colors transitions from warm to cool shades displays Lanors company’s color palette. At the end of the tunnel, a mirrored surface creates the illusion of an infinite corridor. This architectural design emphasizes the dynamics of the space and highlights the subtleties involved in working with color.

A passage through the color corridor guides visitors to a lounge area featuring an amphitheater. The unique design of the stand is highlighted by the colored balls representing the company’s color palette mounted on mirrored walls. This setup creates the illusion of an endless space, immersing viewers in a different reality. The amphitheater itself has a smooth, flowing shape and is upholstered in soft textiles that seamlessly blend with the surrounding surfaces. This design fosters a sense of cohesion and unity within the space.

The layout of the stand perfectly zones the space. The color tunnel connects the welcoming area with the reception and the lounge area, which is ideal for negotiations and discussions of exhibition materials.

Architecture: Vera Odyn, Maria Novikova, Anna Novikova, Nikita Gritsuk
Client: Lanors
Status: Implementation
Location: Moscow
Year: 2024
Photos: Misha Chekalov