{"id":4547,"date":"2018-07-30T15:49:21","date_gmt":"2018-07-30T12:49:21","guid":{"rendered":"http:\/\/formbureau.co.uk\/?p=4547"},"modified":"2019-06-27T12:08:04","modified_gmt":"2019-06-27T09:08:04","slug":"fashion","status":"publish","type":"post","link":"https:\/\/formbureau.co.uk\/en\/projects\/fashion\/","title":{"rendered":"The Fashion Museum at the VDNKh"},"content":{"rendered":"<p><\/p> <div class=\"description\"> <p class=\"blueblock\">For nearly a year the Pavilion \u211616 (Hydrometeorology) has hosted the collection of Alexandre Vassiliev, a fashion designer and historian. <\/p> <p class=\"blueblock\">The exhibition design celebrating the 20th century costume is reminiscent of a typical Soviet department store of the 1960s, where the restored garments look as if they have never left the place. <\/p> <p class=\"blueblock\">The elaborate ornamentalism of the exhibition conjures up the atmosphere of a different epoch. Its  core element is the flower petal, while the geometry of the chandelier replicating floral patterns symbolises growth and prosperity.<\/p> <p class=\"blueblock\">The design of the space was conceived to accommodate three consecutive exhibitions in one pavilion \u2014 the same podiums were painted in different colours and new details were added, which resulted in three distinct display areas over a year depending on the character of the exhibits. <\/p> <p class=\"blueblock\">The first of the three exhibitions, \u2018Spring and Fashion\u2019, embraces the period from the 1920s to the early 1980s. The second one, \u2018Resort Fashion\u2019, relates the history of the swimming costume. The \u2018Glamour of the 1980s\u2019, opened in December, on the eve of Christmas holidays, is the finishing exhibition of the cycle. <\/p> <p class=\"blueblock\">The exhibition stretches beyond the interior of the pavilion projecting onto the facade, as the flower-in-bloom shaped podiums can be spotted from the street. A glimpse inside the pavilion through the glass, which is transparent perimeter-wise, reveals the stunning petals enticing visitors to come and see the exhibition. <\/p> <p class=\"blueblock\"><em>Architecture: Olga Treivas, Vera Odyn, Elena Kornilova<br \/> Client: VDNKh<br \/> Curators: Alexander Vassiliev, Cyrille Gassiline<br \/> Status: Completed<br \/> Location: Moscow, VDNKh, Hydrometeorology Pavilion<br \/> Area: 490 m2<br \/> Year: 2018<br \/> Photography: Olga Alekseenko<\/em><\/p> <\/div> <ul class=\"float-blocks\"> <li><div class=\"block mtop1 mleft2\"><a href=\"http:\/\/formbureau.co.uk\/wp-content\/uploads\/2018\/07\/FORM_fashion_1.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/formbureau.co.uk\/wp-content\/uploads\/2018\/07\/FORM_fashion_1-400x300.jpg\" alt=\"FORM_fashion_1\" width=\"320\" height=\"240\" class=\"alignnone size-medium wp-image-4552\" srcset=\"https:\/\/formbureau.co.uk\/wp-content\/uploads\/2018\/07\/FORM_fashion_1-320x240.jpg 320w, https:\/\/formbureau.co.uk\/wp-content\/uploads\/2018\/07\/FORM_fashion_1.jpg 880w\" sizes=\"auto, (max-width: 320px) 100vw, 320px\" \/><\/a><\/div><\/li> <li><div class=\"block mtop0 mleft0\"><a href=\"http:\/\/formbureau.co.uk\/wp-content\/uploads\/2018\/07\/FORM_fashion_2.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/formbureau.co.uk\/wp-content\/uploads\/2018\/07\/FORM_fashion_2-270x360.jpg\" alt=\"FORM_fashion_2\" width=\"240\" height=\"320\" class=\"alignnone size-medium wp-image-4553\" srcset=\"https:\/\/formbureau.co.uk\/wp-content\/uploads\/2018\/07\/FORM_fashion_2-240x320.jpg 240w, https:\/\/formbureau.co.uk\/wp-content\/uploads\/2018\/07\/FORM_fashion_2.jpg 660w\" sizes=\"auto, (max-width: 240px) 100vw, 240px\" \/><\/a> <\/div><li><div class=\"block mtop2 mleft0\"> <p class=\"blueblock\">The form of a flower petal is the main visual component of exhibition<\/p> <\/div><\/li> <li><div class=\"block mtop1 mleft0\"><a href=\"http:\/\/formbureau.co.uk\/wp-content\/uploads\/2018\/07\/FORM_fashion_6.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/formbureau.co.uk\/wp-content\/uploads\/2018\/07\/FORM_fashion_6-270x360.jpg\" alt=\"FORM_fashion_6\" width=\"240\" height=\"320\" class=\"alignnone size-medium wp-image-4557\" srcset=\"https:\/\/formbureau.co.uk\/wp-content\/uploads\/2018\/07\/FORM_fashion_6-240x320.jpg 240w, https:\/\/formbureau.co.uk\/wp-content\/uploads\/2018\/07\/FORM_fashion_6.jpg 660w\" sizes=\"auto, (max-width: 240px) 100vw, 240px\" \/><\/a><\/div><\/li> <li><div class=\"block mtop1 mleft2\"><a href=\"http:\/\/formbureau.co.uk\/wp-content\/uploads\/2018\/07\/FORM_fashion_4.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/formbureau.co.uk\/wp-content\/uploads\/2018\/07\/FORM_fashion_4-400x300.jpg\" alt=\"FORM_fashion_4\" width=\"320\" height=\"240\" class=\"alignnone size-medium wp-image-4555\" srcset=\"https:\/\/formbureau.co.uk\/wp-content\/uploads\/2018\/07\/FORM_fashion_4-320x240.jpg 320w, https:\/\/formbureau.co.uk\/wp-content\/uploads\/2018\/07\/FORM_fashion_4.jpg 880w\" sizes=\"auto, (max-width: 320px) 100vw, 320px\" \/><\/a><\/div><\/li> <li><div class=\"block mtop0 mleft0\"> <p class=\"blueblock\">The design of the space was conceived to accommodate three consecutive exhibitions in one pavilion \u2014 the same podiums were painted in different colours and new details were added<\/p> <\/div><\/li> <li><div class=\"block mtop0 mleft0\"><a href=\"http:\/\/formbureau.co.uk\/wp-content\/uploads\/2018\/07\/FORM_fashion_8.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/formbureau.co.uk\/wp-content\/uploads\/2018\/07\/FORM_fashion_8-400x300.jpg\" alt=\"FORM_fashion_8\" width=\"320\" height=\"240\" class=\"alignnone size-medium wp-image-4559\" srcset=\"https:\/\/formbureau.co.uk\/wp-content\/uploads\/2018\/07\/FORM_fashion_8-320x240.jpg 320w, https:\/\/formbureau.co.uk\/wp-content\/uploads\/2018\/07\/FORM_fashion_8.jpg 880w\" sizes=\"auto, (max-width: 320px) 100vw, 320px\" \/><\/a><\/div><\/li> <li><div class=\"block mtop0 mleft2\"><a href=\"http:\/\/formbureau.co.uk\/wp-content\/uploads\/2018\/07\/FORM_fashion_3.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/formbureau.co.uk\/wp-content\/uploads\/2018\/07\/FORM_fashion_3-400x300.jpg\" alt=\"FORM_fashion_3\" width=\"320\" height=\"240\" class=\"alignnone size-medium wp-image-4554\" srcset=\"https:\/\/formbureau.co.uk\/wp-content\/uploads\/2018\/07\/FORM_fashion_3-320x240.jpg 320w, https:\/\/formbureau.co.uk\/wp-content\/uploads\/2018\/07\/FORM_fashion_3.jpg 880w\" sizes=\"auto, (max-width: 320px) 100vw, 320px\" \/><\/a><\/div><\/li> <li><div class=\"block mtop0 mleft0\"><a href=\"http:\/\/formbureau.co.uk\/wp-content\/uploads\/2018\/07\/FORM_fashion_9.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/formbureau.co.uk\/wp-content\/uploads\/2018\/07\/FORM_fashion_9-400x300.jpg\" alt=\"FORM_fashion_9\" width=\"320\" height=\"240\" class=\"alignnone size-medium wp-image-4560\" srcset=\"https:\/\/formbureau.co.uk\/wp-content\/uploads\/2018\/07\/FORM_fashion_9-320x240.jpg 320w, https:\/\/formbureau.co.uk\/wp-content\/uploads\/2018\/07\/FORM_fashion_9.jpg 880w\" sizes=\"auto, (max-width: 320px) 100vw, 320px\" \/><\/a><\/div><\/li> <li><div class=\"block mtop0 mleft1\"><a href=\"http:\/\/formbureau.co.uk\/wp-content\/uploads\/2018\/07\/FORM_fashion_10.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/formbureau.co.uk\/wp-content\/uploads\/2018\/07\/FORM_fashion_10-270x360.jpg\" alt=\"FORM_fashion_10\" width=\"240\" height=\"320\" class=\"alignnone size-medium wp-image-4561\" srcset=\"https:\/\/formbureau.co.uk\/wp-content\/uploads\/2018\/07\/FORM_fashion_10-240x320.jpg 240w, https:\/\/formbureau.co.uk\/wp-content\/uploads\/2018\/07\/FORM_fashion_10.jpg 660w\" sizes=\"auto, (max-width: 240px) 100vw, 240px\" \/><\/a><\/div><\/li> <li><div class=\"block mtop1 mleft1\"><a href=\"http:\/\/formbureau.co.uk\/wp-content\/uploads\/2018\/07\/0U0A3583.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/formbureau.co.uk\/wp-content\/uploads\/2018\/07\/0U0A3583-270x360.jpg\" alt=\"0U0A3583\" width=\"240\" height=\"320\" class=\"alignnone size-medium wp-image-5175\" srcset=\"https:\/\/formbureau.co.uk\/wp-content\/uploads\/2018\/07\/0U0A3583-240x320.jpg 240w, https:\/\/formbureau.co.uk\/wp-content\/uploads\/2018\/07\/0U0A3583.jpg 660w\" sizes=\"auto, (max-width: 240px) 100vw, 240px\" \/><\/a><\/div><\/li> <li><div class=\"block mtop1 mleft2\"> <p class=\"blueblock\">Podiums form a blossoming flower which can be seen from the outside<\/p> <\/div><\/li> <li><div class=\"block mtop1 mleft1\"><a href=\"http:\/\/formbureau.co.uk\/wp-content\/uploads\/2018\/07\/0U0A3606.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/formbureau.co.uk\/wp-content\/uploads\/2018\/07\/0U0A3606-270x360.jpg\" alt=\"0U0A3606\" width=\"240\" height=\"320\" class=\"alignnone size-medium wp-image-5176\" srcset=\"https:\/\/formbureau.co.uk\/wp-content\/uploads\/2018\/07\/0U0A3606-240x320.jpg 240w, https:\/\/formbureau.co.uk\/wp-content\/uploads\/2018\/07\/0U0A3606.jpg 660w\" sizes=\"auto, (max-width: 240px) 100vw, 240px\" \/><\/a><\/div><\/li> <li><div class=\"block mtop0 mleft2\"><a href=\"http:\/\/formbureau.co.uk\/wp-content\/uploads\/2018\/07\/0U0A3643.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/formbureau.co.uk\/wp-content\/uploads\/2018\/07\/0U0A3643-400x300.jpg\" alt=\"0U0A3643\" width=\"320\" height=\"240\" class=\"alignnone size-medium wp-image-5177\" srcset=\"https:\/\/formbureau.co.uk\/wp-content\/uploads\/2018\/07\/0U0A3643-320x240.jpg 320w, https:\/\/formbureau.co.uk\/wp-content\/uploads\/2018\/07\/0U0A3643.jpg 880w\" sizes=\"auto, (max-width: 320px) 100vw, 320px\" \/><\/a><\/div><\/li> <li><div class=\"block mtop2 mleft2\"><a href=\"http:\/\/formbureau.co.uk\/wp-content\/uploads\/2018\/07\/0U0A3667.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/formbureau.co.uk\/wp-content\/uploads\/2018\/07\/0U0A3667-400x300.jpg\" alt=\"0U0A3667\" width=\"320\" height=\"240\" class=\"alignnone size-medium wp-image-5178\" srcset=\"https:\/\/formbureau.co.uk\/wp-content\/uploads\/2018\/07\/0U0A3667-320x240.jpg 320w, https:\/\/formbureau.co.uk\/wp-content\/uploads\/2018\/07\/0U0A3667.jpg 880w\" sizes=\"auto, (max-width: 320px) 100vw, 320px\" \/><\/a><\/div><\/li> <p class=\"blueblock\"><\/p>","protected":false},"excerpt":{"rendered":"<p>For nearly a year the Pavilion \u211616 (Hydrometeorology) has hosted the collection of Alexandre Vassiliev, a fashion designer and historian. The exhibition design celebrating the 20th century costume is reminiscent of a typical Soviet department store of the 1960s, where the restored garments look as if they have never left the place. The elaborate ornamentalism [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4560,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-4547","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-exhibition"],"_links":{"self":[{"href":"https:\/\/formbureau.co.uk\/en\/wp-json\/wp\/v2\/posts\/4547","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/formbureau.co.uk\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/formbureau.co.uk\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/formbureau.co.uk\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/formbureau.co.uk\/en\/wp-json\/wp\/v2\/comments?post=4547"}],"version-history":[{"count":25,"href":"https:\/\/formbureau.co.uk\/en\/wp-json\/wp\/v2\/posts\/4547\/revisions"}],"predecessor-version":[{"id":5336,"href":"https:\/\/formbureau.co.uk\/en\/wp-json\/wp\/v2\/posts\/4547\/revisions\/5336"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/formbureau.co.uk\/en\/wp-json\/wp\/v2\/media\/4560"}],"wp:attachment":[{"href":"https:\/\/formbureau.co.uk\/en\/wp-json\/wp\/v2\/media?parent=4547"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/formbureau.co.uk\/en\/wp-json\/wp\/v2\/categories?post=4547"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/formbureau.co.uk\/en\/wp-json\/wp\/v2\/tags?post=4547"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}