PUMA Creative Factory held an event in honor of its legendary T7 track jacket. The jacket appeared in 1969 and has been worn by athletes, rockers, punks, b-boys, graffiti artists, and the hip-hop crowd. In the last forty years it has transformed from sports gear to a cult token of street style.

Architecture: Vera Odyn, Olga Treivas, Crispijn van Sas, Natalia Samohina
Client: V Confession agency
Status: Completed
Location: Design Center Artplay
Year: 2011
Photography: Crispijnvan Sas

  • Participants were given an opportunity to create their own PUMA track jacket

  • The event included a concert by Canicool, and was located within the exhibition space of Artplay.