The stand for the paint manufacturer Lanors was designed by the FORM team for MosBuild, the largest international building and interiors exhibition. Our goal was to creatively present the brand’s new color palette.

Moving through the color corridor offers visitors a unique visual experience. A soft color gradient from warm to cold shades, replicating the company’s color fan, combined with a mirrored surface at the end of the tunnel, creates the effect of an endless colored corridor.

The passage through the color corridor leads visitors to an enclosed lounge area with an amphitheater. The unconventional design of the stand is expressed in the use of the Lanors palette as colored spheres installed on the surface of one of the two mirrored walls. The mirrored plane not only reflects color and refracts light but also creates the impression of an infinite looking-glass world, immersing the viewer in a different reality. The amphitheater is a plastic, multi-stepped podium. Its smooth shape is finished in soft textiles and flows into the floor surface, creating a feeling of a single, total space.

The layout perfectly zones the space: the colored tunnel connects the open reception area and the lounge area for negotiations and discussing exhibition materials.

Architecture: Vera Odyn, Anna Novikova, Maria Novikova, Anna Novikova, Nikita Gritsuk
Client: Lanors
Status: Completed
Location: Moscow
Year: 2024
Photography: Mikhail Chekalov