Alfred Eisenstaedt. The Father of Photojournalism

The twentieth century classic Alfred Eisenstaedt played a pivotal role in the development and understanding of reportage photography. A significant part of the photographer’s legacy is his collection of portraits of the biggest personalities in art, science and politics. Amongst them are iconic images of Marilyn Monroe, Sofia Loren, Dali, Einstein, T.S. Elliot, Hemingway and Kennedy.

Light constructions the colour of green Crayola framed over 50 works that showcase the photographer’s distinct approach during his work at Life magazine.

Eisenstaedt’s famous ’Victory day on Times Square’ was first published in Life and later became one of the most widely recognised images in the history of photojournalism for its combination of historic significance and artistry.

Design: Olga Treiwas, Very Odyn, Elena Kornilova
Client: Jewish Museum and Tolerance Center
Curator: Maria Nasimova
Graphic Design: Maria Ignatyeva
Status: completed
Location: Moscow
Year: 2015
Photography: Jewish Museum and Tolerance Center

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  • Alfred Eisenstaedt represents classic reportage photography

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  • A significant part of the photographer’s legacy is his collection of portraits of the biggest personalities in art, science and politics

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  • All the elements are in Crayola green, which best reflects Eisenstadt’s era

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