Brodovitch: From Diaghilev to Harper’s Bazaar

The exhibition ‘ Brodovich: from Dyagilev to Harper’s Bazaar’ was organized by Harper’s Bazaar magazine and the Garage Centre for Contemporary Culture.
Alexey Brodovich (1898 — 1971) was a pioneer in graphic design, the man who created the prototype of today’s glossy fashion magazine. During the early 1930s Brodovich began to revolutionize the world of periodicals, combining images with text in Harper’s Bazaar columns. Brodovich became one of the founders of advertizing and fashion photography, teacher to photographers such as Irving Penn and Richard Avedon. The exhibition will present covers of Harper’s Bazaar and examples of experiments with graphics, which Brodovich would perform on the magazine’s pages; the series of photographs ‘Ballet’, which captured the touring Russian Ballet Monte-Carlo in New York, as well as American ballet performances during the 1930s; portraits of Brodovich by Avedon, Cartier Bresson, Newman, as well as personal letters, photo and video documentation, lectures and interviews which reflected Brodovich’s teaching.

Architecture: Olga Treiwas, Vera Odyn, Natalia Samohina
Client Contemporary Culture Center Garage
Curator: Irina Meglinskaya
Status: Completed
Location: Contemporary Culture Center Garage
Year: 2011

  • Such a complete exhibition of Brodovich has never been shown in Russia

  • photo Crispijn van Sas
  • The exhibition celebrates the 15-th anniversary of Harper’s Bazaar in Russia

  • The exhibition consists of three parts; the work with Harper’s Bazaar is hung on the outer perimeter, powder colored walls, the Ballet series is hidden within a large ‘casket’ , the exterior of which houses the Brodovich museum